As we move towards an eco-friendlier world, sustainable practices are becoming more and more common in all aspects of life. Corporate gifting is no exception !
So, what is sustainable corporate gifting? Simply put, it’s the act of giving gifts to clients or employees that are environmentally friendly and socially responsible. This can include gifts made from sustainable materials such as bamboo or recycled plastic, as well as gifts that support ethical and fair-trade practices.
We’ll explore the world of sustainable corporate gifting and how it can benefit both your business and the environment.
1. Consider Your Audience - When choosing a gift, think about the type of recipient it is intended for. Are you selecting a gift for your customer, team member or business partner? What do they like and what would they find useful? It is important to find the right balance between something that is sustainable and still has a practical use for the person you are giving the gift to. Think about the type of product that is useful in the long-term and that will get plenty of use. A reusable water bottle or coffee mug is a great way to reduce single-use plastic while providing something your recipient will appreciate.
2. Go Local - Supporting local businesses is important to be more sustainable. Many local businesses offer sustainable packaging and use sustainable materials for their products. Consider looking for local businesses when purchasing eco-friendly gifts.
3. Don’t Forget the Card - While the gift is important, make sure you don’t forget to add a special message because the personal touch will convey your thoughtfulness. An eco-friendly greeting card that is made from 100% post-consumer recycled paper is a great way to spread the message of sustainability.
Tips for sustainable gifting
* Set a budget: Just like any other item that you buy, set a budget for the eco-friendly gifts that you are purchasing. This will help you narrow down your choices to those that fall within your budget.
* Choose recyclable containers: Instead of buying novelty gift boxes, choose to use recyclable containers such as paper boxes or bags. This will help to minimize consumption and reduce waste.
* Choose natural products: Try to purchase gifts that are made from natural and renewable materials like bamboo, cork and organic cotton . This will help to minimize your contribution to plastic pollution and other environmental consequences that come with plastic consumption.
* Consider giving a subscription: Instead of giving someone a physical gift, consider giving them a digital subscription to a service or online publication. This will not only help to reduce waste but also offer a lasting and more intimate gift.
* Include your values: When giving gifts, try to use it as an opportunity to communicate your values. Include products that lead to a healthy living , stories that focus on sustainability, or even DIY plant kits as step towards a greener surrounding.
So, be sure to keep these sustainable gifting tips in mind when buying presents for your customers, colleagues, and friends.
BE A PART OF THE SOLUTION !